Lara Henderson

Founder and CEO

PURE MAMA

Lara Henderson is the Founder and CEO of PURE MAMA, the award-winning, naturally luxurious skincare brand redefining body care for pregnancy, birth, and beyond. Since launching in New Zealand in 2021, PURE MAMA has become the fastest growing brand in its category across Australasia and is dominating the family wellness category at MECCA, alongside rapid growth in the USA through partnerships with Revolve, Goop, and Erewhon.

With a background in global brand strategy and a deep passion for women’s health, Lara has built PURE MAMA on the belief that motherhood self-care should be both uncompromising. Her leadership has driven the brand’s rapid international expansion, pioneering a new era of premium, clinically backed, hormone safe body care designed for women at every stage of motherhood.

Lara’s mission is to empower women to embrace self-care through products that combine science, luxury, and purpose, celebrating the strength, transformation, and the real, raw beauty of motherhood.

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