Strategically grow your product portfolio while protecting your profitability and brand integrity. Align with retailer expectations and market opportunities through private label strategies, accelerating growth and managing risk, for sustainable success.
Samantha Burd
Owner
Lady Burd Cosmetics
Samantha is the 3rd generation owner of Lady Burd Cosmetics, a Long Island-based contract manufacturing company, specializing in private label and custom formulation for beauty brands. She’s passionate about product development, brand building, and helping beauty entrepreneurs bring their visions to life. Under her leadership, the company is scaling with a focus on innovation, customer experience, legacy, and family-driven values.
Don’t just react – anticipate and capitalize. Gain strategic foresight into the shifting regulatory environment and learn how to proactively position your brand to leverage upcoming legislation, giving you a decisive competitive advantage.
Beauty Connect Agenda 2025
You know money talks, but do you know what it’s saying about your brand?
Learn key financial & growth indicators that signal it’s time to raise, strategies to identify & connect with the correct consumer investors, formulas for pitch crafting, and deal structuring tactics that align with your goals.
Ilya Seglin
Managing Director, Investment Banking: Consumer, Retail & E-Commerce
Cascadia Capital
Anna Keller
Principal Analyst, BPC
Mintel
Anna Keller is an analyst on Mintel’s US Beauty and Personal Care team, and she joined Mintel with a strong background in the skincare industry translating trends and technologies into new products. Prior to her time with Mintel, Anna gained extensive experience at a contract manufacturer working across departments to drive product development. While Anna has focused on the beauty and personal care space in her professional career, sustainability, eco-minded innovation, and environmental policy have long been passions of hers. She graduated from Carnegie Mellon University with a unique degree in Ethics, History, and Public Policy with a concentration in Technology and Policy.